List Building. It’s something that you’ve heard about time and time again. It may be something that you’re in the process of doing now. I’ve discussed why it’s important to have an email list, so I won’t get into that here (you can read all about that here http://www.colorhug.com/email-marketing). What I am going to discuss is why and how to expand your options. I’m an advocate of integrating lead generation programs with your email service provider. For example, collecting emails through Sumome’s integrated forms and the subscriber data automatically transferring to your MailChimp list. Here’s an analogy to help you understand the difference between an Email Service Provider and a Lead Generation program. Think of it in terms of bees. The Queen Bee is your email service provider and the worker bees are lead generation programs. The worker bees collect all of the goods (i.e. subscriber email addresses) and bring them back to the Queen (i.e. your email list) to store it. So essentially MailChimp, ConvertKit, InfusionSoft, etc. are the Queens and Sumome, LeadPages, OptInMonster, etc. are the workers. Today I’m going to tell you five reasons why you should integrate other lead generation programs with your current email service provider on your website.