6 Things To Do After Publishing Your Blog Post

As a blogger, you often hear that you should create a blogging process for yourself so that you are not shuffling around trying to think of something to write at the last minute (which oftentimes leads to crap content).  I totally agree with this.  You should definitely plan out your posts, all photos that need to be taken, when you’re going to edit those photos, when you're going to type the post, etc.  BUT, something that I don’t hear much about is what to do AFTER your post goes live.  There is a process that needs to happen after that as well.  Today I am going to discuss the POST post process, and give you some tips on how to streamline it.

So what happens after you click “Publish”?  It doesn’t end there.  If anything that's just the beginning!  How do you plan to get that nice new post out to the masses to lay their eyes on it?  People don’t magically come (well, unless you’re an SEO master).  You have to drive them to that content.  There are six areas that you need to cover after publishing your blog posts:

1 / Update your social links

Rather than using your home page as the link in your social profiles, why not link directly to your new blog post?  This is a great way to accompany your Instagram posts since you can’t include clickable links in descriptions.  This way, you can give your followers a call to action (example: click the link in my bio) and they will be redirected to your new post.  But you know what...you can automate this process!  I have automated this process for some time now and it has been AWESOME (it can be kind of a pain to manually update links for every social platform).  You can do this by creating a dedicated page on your website for traffic from your social media accounts that includes your five or so most recent blog posts on them so that every time you publish a new one the list will be updated.  As a result, there would be no reason to have to constantly change links.  Need an example?  Here’s the link that I use on my social media profiles www.ColorHug.com/hello

2 / Twitter

Twitter is the fastest moving social network, so you should be posting here multiple times a day to maximize your reach.  To prepare for this, create 5-10 unique tweets for your new post then schedule them for automatic posting to Twitter using Buffer, Hootsuite or another app that posts tweets on your behalf (who has the time or memory to post them all in real time?  I know I don’t).  Make sure to include any relevant hashtags in your tweet for a greater reach, but be mindful of the character limit.  You may only want to include the best 1 or 2 tags as a result.

3 / Instagram

Hopefully you already have an image set to post to Instagram promoting your new post.  If not, it’s all good...just make sure that you start planning for this in advance so that you can promo on Instagram.  The great thing about Instagram is that there is large character limit (2200), so definitely make sure to include various relevant hashtags to your posts.  Add the hashtags as a comment rather than in the image description so that it doesn’t junk it up.

4 / Facebook

If you are still on the Facebook train, make sure that you are posting your new posts to your wall.  Maybe you have a Facebook group?  If so, post it to the wall so that your group members will be notified of new content.  Perhaps you have a fan page?  Same concept...let your fans know you have a new post up!  Maybe you just have a personal page.  That’s fine, too.  Post to your wall there if you want to share your new posts with your friends and family.  And hey, if you have all three, post to all of them.  Again, maximize your reach.

Tip: It is a good practice to have two Facebook accounts, one for personal use (family/personal friends) and one as the face of your brand.  By doing this, you can join Facebook groups related to your blog/biz, and if you add friends from these groups, they will not receive updates on your personal life.

5 / Pinterest

Pinterest is still quite a popular place to be, so as a result you should be pinning your new posts there.  First, pin it to the board dedicated to all of your blog posts (I hope you have one of those...if not, make one today!), then pin it to any relevant group boards that you're a member of.

6 / Video content

If you’re into video content, promote your new post on IG stories, Facebook Live, Snapchat, Periscope, etc.  You may want to give a teaser on IG stories or Snapchat by sharing one of the things that you talk about in your post then tell them to click your link for the rest of the tips.  If you’re up for doing a live stream, you could even do an Instagram Live, Facebook Live or Periscope session where you go into more detail about the reason that you felt compelled to write the post and maybe you have a discussion about one of the points with the viewers.  This is also a great way to increase engagement with your followers.


A great thing about the majority of these things is that they can be scheduled/automated using IFTTT and Zapier.  If you’re not using automation in your blog/biz, you need to get in on it like yesterday!

 

Now that you know about the post-post process, it’s time to get your strategy together.  I have created a free cheat sheet so that you can organize your process and never miss a step after publishing your blog posts again!  Click below to get your free sheet.


 

5 Reasons Why I Offer a Free Resource Library On My Website

You want to know something that I’m incredibly passionate about?  Time hacking.  To me, time hacking is when you drastically cut down the amount of time that it takes to complete a task.  From driving to cooking to blogging.  I’m all about it.  I think it’s a waste of time to do things the long way.  If there’s a faster way that’s equally as effective, why not take that route?  It frees up time to complete more pressing tasks!  So when it came to trying to decide on what opt-in freebies (aka Lead Magnets and Content Upgrades) I would include on my blog, after taking the long route I decided to simplify it and create a resource library where all of my freebies would live together.  Today I’m going to tell you 5 reasons why I decided to take this route.

 

1 / Smoother Workflow

Rather than having to create separate lists for every single freebie that I offered and having to customize the settings and welcome email, I just add the new freebie to my gallery and that’s it!  I use one form to capture emails for new peeps that sign up, so it’s the same code being used each time.  There are still times when I want to capture a little more detailed information from people that sign up so that I can tag them appropriately in Convertkit for future reference, but otherwise everyone is a part of one list.

It's also nice to have all of your resources in one place for your own sanity and organization.  Rather than having to hunt down different documents on your computer, you will always have a place that you can get to on a whim no matter where you are.  I often find myself logging into my library to access documents for various reasons.  If I had to wait until I got home to get onto my computer to get them, I would have to press pause on whatever I was working on, and that doesn't help with productivity at all! 

 

2 / Greater Value Provided

People like free stuff.  People also like a lot of free stuff.  Would someone be more likely to sign up to receive one download or to receive access to various types of resources that they can download at will?  I’m going to go with the latter.  There’s nothing wrong with that.  It’s okay that people like free stuff because ultimately they are still giving up something that is very valuable...their email address!  Also, having a collection of resources gives you the opportunity to showcase how knowledgeable you are in your niche.  This may help people to trust you more because they will see that you know what you're talking about.  If you have various resources that people can access that will help them along in their journey AND for free, they may wonder how awesome your paid content is and be more likely to purchase from you.

Some think that the majority of people that sign up for free resource libraries are only in it for the login deets then they unsubscribe after they get it.  While this is true in some cases, it really boils down to how good the freebie that you're offering is and what your plan is to keep them engaged after they sign up.  I will tell you, I rarely have people unsubscribe from my list after signing up for my library.  Like...hardly ever.  And since I have a plan of action to keep in contact with them consistently AFTER they sign up, they are more likely to stay on my list.  So rather than deciding not to offer freebies, focus on planning out your email marketing flow in order to keep people on your list.

Related: #EmailParty

 

3 / Email Topics

People don’t generally go into the resource library after their first couple of times simply because they forget about it or there is nothing new there.  Instead of the interaction coming to a screeching halt, you can keep your list informed when you add new resources so that they will always be up to speed (and so they don’t forget who you are and unsubscribe from your list).  Send an email letting them know that you have added something new to the library and tell them why and how they will want to use it.

Tip: When you do this, make sure that you include the link and login details because they probably have the info buried in their inbox (or deleted!) somewhere.  Instead of making them search for it, just add it to the email.  They will appreciate it.

 

4 / Create a Dedicated Landing Page

You can create an awesome dedicated landing page for people to join your library on your website.  On this page, you can go into details of what they will get from it, how often you update, why they should sign up and even include share links so that they can share the page with their friends.  Also, by creating a dedicated page, you can post the link on social, add relevant hashtags and get discovered by even more people!  Here's mine for example.

You can also create a promoted pin that links to the page so that you can directly reach your target audience and increase your chances of gaining new members.

 

5 / Future Possibilities

The scope of a blog/biz can change over the years.  You may have a free resource library today, but in a year you may decide that you want to charge for access to it.  Luckily everything is already set up, so all you have to do is change the existing password for the page then give the new one to people that pay for access.  Or maybe you decide that you want to keep the free library but also offer a paid one that has more meaty content, new resources being added more frequently and monthly live stream training.  The thought behind this is if the content in your free library is awesome, the paid resources must be even more amazing.  This is something that would entice someone to purchase access.


So these are the main reasons I decided to offer a free resource library on my website.  If you have been wondering how to set up a resource library and if you are a Squarespace user, I have a step-by-step guide on how to create one here.

Create Squarespace Resource Library

What is your take on offering a resource library on your website?  I'd love to hear; share in the comments!