Blog + Biz Tips

5 Ways to Use Canva for Your Business or Blog in 2023

Simplicity and ease are things I enjoy in my life, so when it comes to business, this is also a huge factor in my decision making. One of my all time favorite programs to use for business is still Canva (here are some previous posts on things I love about Canva).  Over the years, they continue to add so many useful features, so I would like to share with you 5 ways to use Canva in 2023 for your business or blog that I plan to use more often.


1/ Canva Timer

Itโ€™s a new year and you may want to get a better grip on your time.  The Canva timer is a great way to help out!  You can set a timer to keep track of how long you are working on a project, or to allocate a certain amount of time for focused work.  This is great when you want to stick to a specific time to work, and it will keep you on task so you donโ€™t lose track of time.  This is important when you are trying to be more intentional with how your time is spent.  This feature is currently only available on the desktop version.

 
 

2/ Canva Docs

You now have the option to create a word processing document in Canva!  Itโ€™s like Microsoft Word and Google Docs on overdrive.  Here are some helpful features in Canva Docs:

  • Add visuals like videos, charts, and graphs to your docs.  You can also incorporate designs that you have created in Canva for a seamless import to your document.

  • You can share and comment in docs in real-time, so collaboration is easy.

  • Use Magic write when you canโ€™t quite seem to put your thoughts into the right words. Magic Write is an AI powered writing partner which helps you along while writing copy in docs.  Itโ€™s important to generate your own content, but there are times when you want to say something and find it hard to put it into the right words.  This is where Magic Write can help!  Itโ€™s like when you need to phone a friend to help you get your thoughts together.  If you enter a phrase, Magic Write will provide copy that can get you going and you can build further on it.  You get 25 magic writes per month on the free plan, and 75 on paid plans.

  • The insights section of a doc is helpful, especially the Read Time.  This will give an approximate time that it will take to read your document.  This is helpful to know because you may need to add or remove content depending how long or short of a read you want for your audience.

3/ Mind Maps

These are great for the visual planning of things such as monthly, quarterly, or annual planning, project planning, launch planning, brand partnership planning, etc.  Putting visuals to a plan gives it more context and can be easier to follow. Since Canva has templates, you can choose a layout that is ideal for what you are planning (the time-saving option), or create your own layout (still a great option!).

4/ Create Video Content (Reels, TikTok, YouTube, etc.)

Video content is still a huge factor for businesses and will continue to hold true in 2023. Canva makes it easy to create professional video content quickly.  You can incorporate your brand colors, add audio, and edit all in one place. I love a good all-in-one tool because it makes a process so much easier and faster to complete, so this built-in editor is golden.

5/ Social Ad Break Slide

When working with brands, itโ€™s important to be transparent about it.  A great way to transition into sponsored content on your stories is by incorporating an Ad Break slide.  This slide kindly informs your audience of upcoming sponsored content and encourages engagement by asking to like and visit links.

If you do not create sponsored content, you can create a slide for the end of your Reels/TikToks to promote your own profile.  Since Reels/TikToks are often viewed by people that donโ€™t follow you, adding a slide to the end of your videos showing your handle and an image of you can encourage new profile visits and followers.

This is the image I use at the end of my Reels when I want to encourage engagement:


Do you use any of these features in Canva?  Also, what are some of your favorite things about Canva?  Let me know in the comments below!

5 More Things I Love About Squarespace

One of the greatest decisions Iโ€™ve made for my business was to change my website platform to Squarespace.  Before I switched, I had two different websites- one for my shop/e-commerce, and one for my blog.  I had links to both sites on each platform, but having to maintain two domains and web spaces was cumbersome and unprofessional.  I decided it would be better and more efficient to switch to a platform that checked all boxes off for what I needed:

  • E-commerce

  • Blog

  • Landing pages

  • Easy to customize with professional templates

  • Hidden pages

I decided to go with Squarespace after researching a few different platforms, and have gotten so much more out of it than I could have imagined!  I wrote a blog post a while back on my opinion of Squarespace after using it for 9 months (that post is here), so I felt it was time to talk a little more about more features that I love that they have added over the years.

1 / Integrates with companies that offer dropshipping

I sell digital and physical products on my website, and for the physical products they are all  handled through a dropshipping company.  Squarespace integrates with my dropshipper, so I can easily create my products through their platform and sync the data to my Squarespace site.  The fulfillment, shipping notification, etc. happens automatically, so I do not need to be involved in the sales or shipping process.  Squarespace integrates with several dropshipping companies, so if you sell products this way and are maintaining two different domains as a result, I highly recommend looking into how you can save money with one domain and website and still sell your products through dropshipping!

2/ They have an app

One of the recent things that Squarespace has added as a feature is an app. I always say that tools that have an app are so helpful to use when you want to be productive and since Squarespace has an app, I can do more things on the go. I love that I can easily do the following through the app:

  • Work on a blog post

  • Make changes to content and products/descriptions

  • Update links for my social media landing page easily

  • View my analytics

  • Comment to blog comments

Itโ€™s great that I donโ€™t have to be tied to the computer to get things done on my website!


3/ Email Marketing

Although I donโ€™t use this feature, Squarespace now has email marketing built into their platform. If you donโ€™t currently have an email marketing provider, with a Squarespace website you can easily start email marketing with their easy to create email templates. This is great if you sell products because your customers can be added to your email list automatically on Squarespace, and also if you create opt-in forms, you can easily link the subscribers from those forms into your Squarespace email list.


4/ Acuity Scheduling Integration

If you provide services that involve scheduling appointments, Squarespace is great to use because they acquired Acuity Scheduling. I was already an Acuity Scheduling customer before they were acquired by Squarespace. I use Acuity Scheduling for scheduling consultation calls, so now that they are a part of Squarespace, it makes it even easier to integrate the two. Iโ€™m all about simplicity, and using tools that are built into an app or program because it makes processes flow much smoother.

5/ More content blocks

Over the years of using Squarespace, they have continued to add more content block options which makes your website even more customizable and intuitive to your visitors. Some of the new options are the following:

  • Member Sign-Up

  • Donation

  • Scheduling

Here is a list of all content blocks that are available:

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The summary of this? I still am happy with my decision to switch to Squarespace, and Iโ€™m loving the new features and options that they continue to add to the platform. What website service provider do you use and are you thinking about switching? Let me know in the comments!


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