Procrastination. It’s one major enemy of a blogger. The biggest form of this is when you wait until the day before (or even the day of) you want to publish a blog post before you start typing it. Problem is...you have NO CLUE what you are even going to post about. Blogging has made a huge transition over the past 5 years, so much so that people are blogging and making a full-time income. Bloggers are starting to work with major brands which says a ton about the blogging world as we now know it.
There are different reasons for wanting to blog, but if you are wanting to blog seriously (and for money at some point), you have to start acting seriously. One way to do this is to start implementing an Editorial Calendar into your planning process. Editorial Calendars are used to define and control publication of content across different media according to Wikipedia. They are widely known for being used in the magazine/publication world. In the blogging world, it is used for planning and scheduling all of your blog content and processes related to it.
Today I will be discussing five reasons that your blog needs an editorial calendar. Since I know that some people prefer using a digital calendar while others prefer a physical one, I've brought my friend Katrina from the amazing DIY and home decor blog, Chic Little House, in to discuss her planning process using a physical calendar and I will be discussing how I use a digital one. But first, why do you even need an editorial calendar?
